I’m the SEO strategist who turns invisible websites into client magnets
clients book me for zero B.S. SEO strategy & right hand website woman-ing
(that’s definitely a word, right?)
You deserve to have your website doing the heavy lifting, so that all you have to lift is a finger. With over 13 years of experience as a no-BS SEO expert for small businesses, I help women-, non-binary- and queer-founded service owners take up online space they deserve.
It’s time for you to get found by the clients who are already out there looking for someone like you.
I know that SEO can seem like puzzling at best, petrifying at worst,
and I also know that it doesn’t have to be
My approach to SEO for small businesses has been crafted to be totally transparent: so that you can slink up Page One of Google with confidence that it’s the result of your brilliant services, rather than any shady practices.
And whether you want to hand the whole thing over to me, or learn how to keep it going yourself, you’ll always be in full control of your own assets.
Tired of not getting found or booked? watch my free SEO workshop here
Who am I?
(not your average SEO Expert for small businesses)
I’ve spent over 13 years in SEO and an even longer career in digital marketing. In that time I’ve routinely delivered talks to groups of over 1,000 people. Sandi Toksvig once told me I was a very clever girl. I think that sums me up pretty well.
What I’m not is your typical SEO expert for small businesses.
I don’t do indecipherable reports, inflated promises, or strategies built on practices that’ll get your website penalised in six months. I do straight-talking, bespoke SEO that works. For photographers, artists, B2B freelancers, wedding businesses, health and wellness professionals, and other brilliant service businesses run by women, non-binary, and queer founders.
My promise is simple: I will always keep it simple. (That’s what KISS stands for, sweetheart.)
Let’s turn your invisible website into a client magnet
Kickstart SEO
(the audit + DIY strategy)
A one-off, totally bespoke SEO strategy for small businesses that completely demystifies SEO and gives you the exact steps you need to climb to page one.
You get the plan, you do the work, and you come out the other side actually understanding what you’ve done and why.
SEO Shine
(done for you retainer)
Done-for-you SEO that takes your website completely off your plate. Every month I handle the strategy, the content, the technical bits, the optimisation, the competitor research, the reporting. You handle your business and a few recommended actions so it’s clear and easy for you.
I handle the strategy, the content, the optimisation, and the reporting. You handle your business.
Success Stories
Enjoy my latest blogs on getting visible and building your business
(oversharing and helpful advice included)
what is google search console, why should I care + what do all the bits even mean?
What’s this blog about? Google Search Console is the free tool that tells you how Google sees your website. This guide takes you from "I know this exists but I've never opened it" through to how to check your stats monthly, giving Google a map of your website and...
Not everyone knows what you know – a lesson about context
This blog was originally sent out by email in January 2026. If you'd like to be the first to receive my emails, please hop on the list here. After the Christmas and New Year busy-ness, I started thinking about how it was always a January tradition for me to sit down...
On managing a business during a family crisis
Originally published in 2025. Last year, my Dad went in for heart surgery and suffered a massive stroke. I had no idea the impact of a stroke and how bad it can be. The past 9 months have been nothing short of a family crisis. But if there is one thing I have learned...