SEO Shine

So your website exists. It looks pretty good, actually.
But strangers aren’t finding it, and the ones who do aren’t buying from it.

You post on Instagram because that’s what you’re supposed to do, but deep down you know you’re one algorithm change away from losing everything you’ve built there.

It keeps ending up at the bottom of the list.
Some months you ignore your website entirely and hope it’ll magically sort itself out.
It didn’t.

You’ve maybe dabbled in SEO yourself before. Googled yourself a few times. Typed in what you think your clients might search for and found your competitors staring back at you. You get those emails from Google Search Console with numbers and errors and you have absolutely no idea what any of it means or what you’re supposed to do about it

It sounds hard. It sounds like jargon and spreadsheets and hours you don’t have. You’ve heard it matters but every time you try to get your head around it you end up more confused than when you started.

You didn’t start your business to become an SEO expert. You just want it done.

Having a website has never been easier. Having a website that strangers actually find, trust and buy from is a completely different challenge. Google is paying attention to hundreds of things at once including how quickly visitors understand what you’re offering, how easily they can find what they’re looking for, how fast your pages load, how straightforward it is to book or buy.

Shine is a done-for-you SEO retainer for small businesses. Every month I work in the background of your business, getting things done, ticking things off, and making sure your website is getting found by the people who need you. You get a plain English update at the end of each month so you always know what’s happening.

More people actually understanding what you sell and booking you

• You’re a brand new business still figuring out what you sell and who you sell it to, Shine works best when you have a proven offer and an established brand to build on
• You want a one-off project so you can do the work yourself – that’s Kickstart
• You want quick fixes or overnight results. This is about building something that lasts
• You’re not yet ready to share access and information so I can do my best work

This is most famously the most boring part of SEO in your mind, the stuff you really don’t want to think about please and thank you. The bad news is, it needs to be done but the good news is I take care of it for you!

So, every month I’m:

• Taking care of the technical health of your website so you never have to
• Submitting your sitemap every week so Google and Bing always knows when something new has been published
• Checking which pages and blogs Google can and can’t see and fixing it when it can’t
• Managing your redirects so you never lose rankings when pages change
• Catching any broken links you have on your website before they become a problem
• Compressing and optimising your images so they’re helping rather than slowing things down
• Monitoring your website speed because Google cares about it and so do your visitors
• Adding schema markup so Google and AI tools properly understand every page on your site

None of this is glamorous but it ALL counts. And thanks to Shine, none of it is on your to-do list anymore.

Once the technical foundations are solid, we get into the good stuff. Every month I work through your website pages and make sure they’re doing their job, saying the right things, in the right places, in the right way for Google to understand and for your ideal clients to say “yes, this is exactly what I’ve been looking for.”

That means:

• Revamping your page copy so it speaks to your ideal clients, Google & AI at the same time
• Rewriting the words you see on Google search results so more people actually click through
• Making sure your keywords are in all the places they need to be – never stuffed in, just placed well
• Adding FAQ sections and schema markup to improve your chances of appearing in AI search results like ChatGPT, Google’s AI Overview and Perplexity
• Building brand new pages whenever your business grows, changes or adds something new
• Revamping old blogs that are already getting some traction but could be working much harder for you
• Writing brand new blog posts for you every month – yes, I take care of this for you. You don’t have to touch a blank page. I research the topic, write in your voice, optimise for search and hand it to you ready to publish. You just give it a read and say yes.

Every page we optimise, every blog we publish, every FAQ we add is another door for the right people to walk through.

One of the most valuable things I do for you is keep an eye on who’s ranking above you and work out why.

Not because your competitors are better than you but because understanding exactly what Google is rewarding means I can make sure you’re doing the same things, only better.

As part of our work together I’ll do the leg work to find out:

• Which competitors are outranking you and what their pages are saying that yours could say more clearly
• Where they’re getting links from such as directories, press features, guest blogs, and which of those opportunities you should be going after too
• What content they’re publishing that’s working, so we can do our own version better

I feed all of this straight back into your strategy so you’re super clear on the direction you need to go.

Your website doesn’t exist in isolation. The more quality places on the internet that link to you, mention you, and point people in your direction, the more Google trusts you and the higher you climb up those rankings to be visible.

Every month I support you on getting out there. That means:

• Finding backlink opportunities in your network and among your competitors’ sources
• Helping you pitch to these people – you do the work for this bit once I give you the strategy and support
• Identifying every directory, publication or platform your competitors are on that you should be on too
• Making sure you’re showing up in AI search too such as Google’s AI Overview, ChatGPT, Perplexity

As AI search grows, being recommended by the right sources across the internet matters more than ever. I make sure you’re building that presence consistently.

Every month you get highlights from me telling you the latest website stats. You’ll get access to a spreadsheet with full numbers, but most clients prefer just the highlights and that’s fine!

Each month I’ll tell you:

• Where on Google you rank for a whole bunch of keywords (both targeted and surprise ones too!) – what’s gone up, what’s gone down
• Who’s clicking from Google having found you through search? (that’s Google Search Console stats for those in the know)
• Where are people coming from to click on your website – most clients love how much more traffic comes from Google than anywhere else when working with me!
• Is your business on the map? I’ll check who’s looking at your Google Business profile
• Do the AI robots know about you? In our work I’ll be adding bits to your website to get you to come up on AI search and I can check if it’s working in this monthly report

You’ll always know what’s happening with your website, and you’ll always know I’m on it.

You get a strategic partner who supports your goals.

You get plain English explanations, never jargon.

You get a spreadsheet that shows you exactly what I’m working on and why.

You get a monthly report that tells you what’s moved, and what needs to happen to move rankings + stats more.

You get videos from me when something’s easier to show than explain.

I’m constantly improving how I work so that getting the most out of our time together takes as little of your time as possible. This isn’t just about rankings. It’s about getting this work properly off your plate, knowing it’s in good hands, and being able to open your inbox and find enquiries from exactly the kind of clients you want to work with.

Not sure whether Shine or kickstart is right for you? See them side by side here