I genuinely love public speaking 

I’m not one of those speakers who does it because it’s good for business. I do it because I bloody love it. Getting in front of a room (or a mic, or a screen) and making something that feels impossibly dry and technical suddenly click for someone. That’s the juicy stuff.

I’m mega passionate about helping women and non-binary entrepreneurs take up space online. And it’s that energy, combined with 13+ years of running my own business and 20+ years of being online, that helps me turn topics that feel scary and impenetrable into something people can actually use.

Stuffy slides with a dull monotone are not how the patriarchy gets smashed. So that’s not how I present.

I speak on SEO for small businesses, visibility, showing up online with your personality, and running a business as a woman with ADHD. Pick your fave or get in touch to have a chat:

DIY SEO for Beginners

I love to take it back to basics and give people a real headstart in doing this work themselves. I’ll walk you through the essentials of SEO and where AI fits into it all, so you leave knowing what to actually do rather than just knowing you should probably do something.

Blogging isn’t Dead

You probably think – blogs? Really? Does anyone actually read those any more? They do. In fact in the age of AI, people want expert advice from real humans more than ever. In this talk I walk you through why blogs are more important than ever for your website, the four types of blogs you need to be writing, and the free or low-cost tools that will help you get found by brand new people who don’t even know you exist yet.

WTF Am I Looking At?

This is a popular one! Google Search Console, Google Business and Google Analytics are the three free tools that tell you everything you need to know about your website, explained for people who’d rather be doing literally anything else. I’ll show you the essential bits without you needing to become an SEO expert.

How to tell Google you exist

A practical walkthrough of the three Google tools every small business owner needs to set up. Google Search Console (where you tell Google you exist), Google Analytics (so you can see who’s actually visiting your website) and Google Business (literally putting your business on the map and where your reviews live). You’ll leave knowing your hard work is actually being seen.

Something custom for your community

I can speak to your industry-specific audience about getting started with SEO, or I can bring a burst of colour and personality to your otherwise fretting community about how to get to page one of Google without becoming an SEO expert.

Got something else in mind? Get in touch and let’s talk about it.

What people say

I’ve talked about SEO, visibility, running a business with ADHD, marketing with personality, and everything in between. You can also find my own podcast archive: Visibility Talks (formerly High Vis Podcast) over on my podcast page.

Work it Weirdo

Making SEO s-e-x-y

BUILDING YOUR BRAND

The radical act of showing up as yourself online with Maddy Shine

FIERCELY Freelance podcast

How to stand out online + attract more clients

Everyday Burnout Conversations

Conversation with Maddy Shine

Bring your products to life podcast

Using SEO to get your products found – with Maddy Shine