work with me
Let’s get your website working as hard as you do
But right now, the people who need you most can’t find you. They’re Googling for someone exactly like you: a photographer, an artist, a freelance consultant, a wedding planner. And landing on your competitor’s website instead.
That’s not because your competitor is better than you. It’s because their website is working harder.
This is where I come in to your life
I’m Maddy Shine. I offer SEO packages for small businesses that actually make a difference, with none of the dodgy techniques you’ve probably worried about before. I’ve spent over 13 years helping female-founded, non-binary, and queer-owned service businesses get found on Google.
I work with a small number of clients at a time. When we work together, you’ve got my full attention, my 13 years of expertise, and a genuine investment in your results.
Whether you want to understand your SEO and take ownership of it yourself, or you want to hand it over completely and never think about it again, there’s an option for you here.
everything I do is built on my signature four pillar framework
Whether you choose Kickstart or Shine, your SEO strategy will cover all four pillars:
- Behind the Scenes: the technical foundations that hold everything up
- Front of House: making sure your website says the right things to the right people
- Nosey Neighbours + Cheerleaders: understanding your competitors and getting the rest of the internet to vouch for you
- But Is It Working Though: tracking everything so you always know what’s moving and why
SEO packages for small businesses
I offer two ways to work with me, depending on where you are in your business and how much you want on your plate.
KICKSTART YOUR SEO
The bespoke SEO strategy for small businesses you’ll actually action yourself
You’re smart, capable, and motivated. You don’t need someone to handle your SEO forever. You just need someone to cut through the noise, hand you a clear plan, and show you exactly what to do.
Kickstart is a one-off bespoke SEO package for small businesses. I do a full audit of your website, find your best keywords, map out your content strategy, and hand you a step-by-step action plan in plain English. Then you go and do it, with the confidence that comes from actually understanding what you’re doing and why.
Kickstart is for you if
- You want to get your head around SEO and do it yourself once someone shows you how
- You’re about to rebrand or overhaul your website and want to get the strategy right from the start
- You have a website that’s working a bit, but you know it could do so much more
- You work in a corporate environment and want to improve your company’s website yourself
Kickstart is for not the one for you if:
- You want someone to do the work for you. That’s Shine
- You’re not yet clear on what you sell. SEO can’t fix a clarity problem, ‘cos search engines love clarity just as much as people do
- You have a website that you don’t want to change
SEO SHINE
Done-for-you SEO for small businesses handled every month
Shine is the done-for-you SEO package for small businesses for female-led / queer-owned small businesses. I become your SEO right-hand woman: doing the work, writing your blog posts from scratch every month, making the website changes, tracking the results, and adapting the strategy as your business evolves. You don’t have to touch a blank page.
This is an ongoing partnership where I’m genuinely invested in your growth, and I’ll be the first to tell you honestly what’s worth your time and what isn’t.
Shine is the one you want if:
- You want to work with someone you trust completely on your SEO
- You’re tired of relying on Instagram and ready to invest in something that gets more valuable over time
- You’re a photographer, artist, creative, or service provider who’d rather be doing their thing than writing blogs
- You want a strategic partner in your corner, not just a monthly report in your inbox
- You’re ready to be consistently found on Google by the clients you actually want
Shine is for not the one for you if:
- You’re a brand new business still figuring out what you sell and who you sell it to – Shine works best when you have a proven offer and an established brand to build on
- You want a one-off project so you can do the work yourself – that’s Kickstart
- You want quick fixes or overnight results. This is a marathon, not a sprint. It’s about building something that lasts
- You’re not yet ready to share access and information so I can do my best work
Not sure which one is right for you?
KICKSTART | SHINE | |
| Who does the work? | You do, with my plan | I do, with your input |
| How long do we work together? | 4 weeks | Minimum 6 months |
| Investment | £1800 | £1000 x 6 |
| Best for | Motivated service providers who want to DIY | Busy service providers who want it handled |
| You’ll come away with | Bespoke SEO spreadsheet of dreams, video tutorials, checklists, templates + the confidence to do the work + better visibility + results! | Bespoke SEO action plan, trust and confidence that you’re in the hands of an SEO expert + better visibility + results! |
| How you’ll feel | Empowered, motivated and in control | Relieved, supported and free to focus on everything else |
still not sure? Book a call and let’s have a chat.
What my clients say
How I work
No meaningless jargon or reports full of numbers that don’t tell you anything.
No strategies that sound impressive but don’t move the needle because of overwhelm.
I create and deliver clear, honest SEO for small businesses as an SEO expert who genuinely loves this stuff so you don’t have to.
I work with photographers, artists, B2B freelancers, health and wellness professionals, wedding businesses, and other creative service businesses. Mostly female-founded, non-binary, and queer-owned, across the UK.
If that sounds like you, I’d love to hear from you.