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THE BIGGEST MISTAKE MOST small business owners make

Most people who start their own business do not know much about marketing let alone what they need to be saying to the internet to bring in sales.

 

And then there’s a belief that you need to become an expert in online marketing to be anywhere at all.

 

Nope.

here’s the

golden key

What you sell isn’t about you

it’s about what it can do for your customers and clients.

So, what you put out into the world isn’t for you, it’s for the people who will read it, because people buy from people they know, like and trust.

 

it starts with blogging.

Blogging can:

Z

Tell Stories that inspire your customers

Z

Share positive experiences that help your customers trust you

Z

Share tips + advice that educate your customers

Z

Send links to blogs you've written to customers who have questions

Z

Deliver a great experience to your customers so they can't help but buy

Z

get endless inspiration on what to post on social media (it starts with blogs)

Blogging for Gold is the online training program designed to get you blogging effortlessly getting you to page one of Google in just twelve weeks.

You’ll go from

“blogging – whaaat?!”

to

“blogging wahey!”

This program will give all the advice you can’t Google and create a STEP-BY-STEP plan of action you can implement. Instead of spending hours trawling the internet desperately hoping to find the answers, you’ll find yourself on the fast track to page one of Google bringing in those bookings in just a few weeks.

I know this is true because it’s written from years of experience of teaching and guiding now thousands of creative businesses like you all over the world. And that means not only do you get the complete lowdown on what you need to do, but I also hold your hand on actually making it happen.

Opening again Autumn 2023. Join the waiting list to be the first to know!

YOU CAN FINALLY HAVE CONTENT THAT actually delivers

Where your blog is so jam-packed full of value you can finally be as brave as you’d like to be with what you sell

A blog where you don’t need to be as good as your favourite author to get sales and bookings

Where your content works for you rather than against you

where you can see results happening before your very eyes (because you'll understand what is happening)

where you can support your clients and customers to make the best decision (to book you!)

where You finally have a marketing strategy that joins everything together.

[For example – did you know that you don’t actually need to buy any expensive software or hire any team on an expensive retainer to get your website found on Google, there’s just one tool that costs you a fiver and that’s all you need along with a few simple steps].

Opening again Autumn 2023. Join the waiting list to be the first to know!

HAPPY CLIENTS WITH EXCELLENT RESULTS

“Working with Maddy has revolutionised the way I think about my business. I’m now on page one for 4 of my keywords and I’ve got bookings throughout.”

 

 

Danni Beach Photography

“I now see that blogging has so much SEO potential, it’s gonna really increase your visitors to your website and people will start to know, like and trust you more through what you’re writing in your own blog because they get to know you and your personality.

 

And it’ll work wonders. You won’t believe the results you can get from it. I’ve had a 60% increase in web traffic + we had to close the books 8 months early

 

Caroline at Cote How Lake District wedding venue

how does blogging for gold work?

It’s as easy as 1,2,3

One

you’re genius enough to sign up for the blogging for gold online training programme a.k.a. one of the BEST decisions of your life. you’ll get introduced to the community of like-minded small businesses. There will even be prizes for participation!

Two

You show up to join me for juicy action-packed live classes + Q&A sessions on Zoom with plenty of opportunity to ask all your questions

(yes even the ones you’ve been too embarrassed to ask before!)

three

you action the steps from the exclusive workbooks + huge library of resources + video tutorials each week to help you reach your goals quicker making you feel like the confident and savvy business owner you’ve always wanted to be!

WHAT BLOGGING FOR GOLD students HAVE TO SAY

(I DID THIS ANONYMOUSLY SO EVERYONE COULD BE AS HONEST AS THEY LIKED!)

“I really, really did not think I could do this. But you have structured the course brilliantly and for someone who is NOT a planner and definitely a scatterbrain, this has brought the discipline needed to follow each step. By following each step a little bit of understanding builds each week to a result!!!”

“Not only has this course given me huge insight to SEO but Maddy’s way or teaching as also given me as a person more confidence in me and what I do. I now have a direction for my business and don’t care what people think! Once you take away the barriers it’s like a breath of fresh air. Thank you Maddy”

“Inspiring, supportive, incredibly informative in well structured steps”

“Everything you learn is extremely valuable and you can carry it forward for the rest of your life for your business, it’s not something you will need to keep investing in. Once you have the tools you can confidently work on your blogging in the future. There is so much info in each module to keep you working on your business each day. You also know that Maddy is there for additional help and services should you need it in the future.”

“Maddy’s teaching style is fun, relaxed but super informative, the workbooks, downloads, tutorials are so easy to use and full useful information”

“BY WEEK 4, I’M NUMBER 1 FOR AT LEAST ONE KEY WORD PHRASE, MORE CONFIDENT IN JUST DOING RATHER THAN DITHERING”

“I’m learning more than blogging – it is the integration of all the things I have learnt in the past, and how to amalgamate them all, plus the techy tips are a bonus I hoped for but didn’t necessarily know I was gonna get. I don’t know how you fit it all in to your day’s work Maddy!”

“Making the time to think about your business and plan is always a good idea and joining Maddy’s course ensures that you stick with the plan. It’s not like joining the gym and never turning up. Maddy makes sure you turn up and that you learn, hard though it may be. I have no idea how she teaches such tough concepts and makes them fun, but she does. I don’t know she keeps the group together and enthusiastic, but she does. There is no moment on this course that is a waste of time. It is pure gold.”

“This course has not only help me understand the technical aspects but to also gain confidence in myself to just write what I have in my brain and to stop worrying about making everything perfect!”

“MADDY IS ABSOLUTELY MAGIC. SHE HAS AN AMAZING WEALTH OF KNOWLEDGE AND THE COURSE IS FILLED TO THE BRIM WITH IT. I’M LOVING EVERY MOMENT OF IT AND HAVE A CLEAR PLAN OF ACTION NOW AS TO HOW TO TAKE MY BUSINESS FORWARD.”

“DO IT! I learnt so much on the first day and I’m learning every week. Maddy is fab and knows her stuff! You need to put the work in but the rewards and gains are amazing. You definitely wont regret it!“

“Go for it – No matter what level you will get loads out of it!”

“BLOGGING FOR GOLD IS ABSOLUTELY WORTH THE INVESTMENT! LOVE MADDY’S POSITIVITY AND TEACHING STYLE…FRIENDLY, INFORMATIVE, PERSONABLE, PROFESSIONAL AND PATIENT! WOULD HIGHLY RECOMMEND HER COURSES!“

“The support from the Facebook group is fantastic, there is no such thing as a silly question”

“It’s been like learning a foreign language. You start out feeling embarrassed that there is a whole section of the world speaking Spanish and you have no clue how to get in on the conversation – and a sneaking feeling that it is too late to try. Then you find wonderful wizard Maddy who takes you by the hand, step by step, no judgement, no feeling foolish and little by little this new world opens up just ever so slightly. In flashes you get an inkling of what fun other people have been having with this. That is a really exciting moment.

“It’s brilliant, you get taught at a steady, clear pace, making it easy to understand the process of blogging. The ready support and the encouragement to just get one out there even if you don’t know how to use SEO to its full effect.”

“Blogging for Gold is an invaluable tool that helps your website be seen.”

“Maddy knows what she is talking about, if you want to learn how to promote your business and find the right clients for you, this is the course for you.”

Here’s what you will learn…
WEEKS 1-4

In the first four weeks, we will:

    introduce simple tools you need to come up with content ideas

    get set up with the tech tools to be found on Google

  • get a clear plan of action

  • uncover your focus topics

  • identify your keywords

  • how to use magical keywords in your blog

  • don’t just blog haphazard, have a clear direction + focus

  • learn 1 of 4 blog post types with a template

PLUS

  • apply for a hotseat and have 1:1 mentoring time with me on the call

Thursday 12th October at 11am UK time (live class)
Thursday 19th October 11am UK time (live class)
Thursday 26th October 11am UK time (live class)
Thursday 2nd November 11am UK time (Q&A)
WEEKS 5-9

In the second 3 weeks, we will:

  • introduce how to use AI for your blogging ethically (and not just stealing other people’s content!)

  • make sure Google is happy with your website

  • learn how to use the magical SEO tool you need

  • implement your own plan of action

  • learn how to share your blogs on socials to get clicks

  • learn how to repurpose your blogs into easy social media posts

  • learn 2nd of 4 blog post types with a template

PLUS

  • apply for a hotseat and have 1:1 mentoring time with me on the call

Thursday 16th November 11am UK time (live class)
Thursday 23rd November 11am UK time (live class)
Thursday 30th November 11am UK time (Q&A call)
Thursday 7th December 11am UK time (live class)
Thursday 14th December 11am UK time (live class)
WEEKS 10-12

In the final section of the Blogging for Gold program we will:

  • kick off the new year by reviewing your actions so far

  • ensure your images get found on Google as well as your blogs

  • learn 3rd & 4th types of blog posts along with templates

  • learn how to use Google Analytics (so it’s not just WTF am I looking at)

  • step into the world at the end of the program confident + motivated to blog to get sales!

Thursday 11th January 2024 11am UK time (live class)
Thursday 18th January 2024 11am UK time (live class)
Thursday 25th January 2024 – final wrapup + Q&A

PLUS bonus RESOURCES

  • Lively Facebook support community providing the accountability + cheerleading you need to make you to do the work

  • 3 live Q&A + Hotseat sessions throughout the course to check you’re on track (no such thing as too silly or small a question!)

  • Download a list of amazing 30 Blog Post Titles you can use right away on your blog

  • Download your Blog Checklist to make sure you never miss a thing when you hit publish

  • Download detailed templates for 4 different types of blog posts you can use again and again forever!

  • Access all the video tutorials to support you on how to do the tech stuff (no matter whether you’re on Wix, WordPress or Squarespace) including:

    • how to check if your blog is set up correctly

    • how to set up Google Search Console

    • how to set up Google Analytics

    • how to use the SEO tools we go through on the course

    • how to label your images to appear on Google

Watch happy blogging for gold students

Danni Beach Photography

Caroline Langham Owner of Cote How Wedding Venue

When you sign up you also get the Google Wiz Setup package worth £250 for just £47 where I do the setup work for you to get found on Google!

To get you off to the best start, I want to help you get onto Google with my Google Wiz Setup package. This is where I do the work for you (yes, really!). So you can get the best footing you’ll need to get set up on the 3 ESSENTIAL free Google tools:

  • Google Search Console is where you literally tell Google you exist so it can start ranking you

  • Google Analytics is how you know your blogging + marketing is working and how many people

  • Google My Business puts your business on the map so you can start collecting reviews

As part of the bonus resources in Blogging for Gold you get your mitts on the video tutorials on how to do this BUT it often stops a lot of people from focusing on the point of the program = getting to blog and getting found.

ARE YOU READY TO CHANGE YOUR BUSINESS FOR GOOD?

good!

ENROLL IN BLOGGING FOR GOLD TODAY
CHOOSE YOUR PAYMENT OPTION BELOW TO GET STARTED.

HAPPY BLOGGING FOR GOLD STUDENTS WITH EXCELLENT RESULTS

Sarah Dee, photographer

“I signed up to this course because I literally know nothing about blogging. For me to kickstart my business, I’ve survived for years without a website but I thought I can’t avoid it any longer. I needed to do this. I don’t want to do this for anyone else but me. I need to do this myself. It should help me get my ideal clients and get on from there. It’s pushed me to actually get my website up and running so thank you!
hallelujah…….This s**t is getting real. I’m on the 1st page – wow, WOW W O W Maddy – you are a complete legend and really REALLY are the queen of SEO”

Paula, cake maker

“The main reason why I joined is, I don’t like blogging. When I sit there, the ideas just don’t come to me. I’ve been thinking about what I’d like to read, but I think the great thing about this course is that a) I’m not writing for myself I’m writing for my ideal client. I’ve got to appeal to those. I’ve got to show my expertise, I’ve got to wow them with everything I know. So it’s been a real eye opener for me. Learning more about how the backend of WordPress works, that’s been brilliant. Understanding the tools, knowing that if you put your keywords in, you *are* going to get found. The technical side of it, the processes, understanding that has been such a huge help it really has.”

Gaelle, artist and maker

“I decided to invest in the Blogging for Gold course because I was aware of needing support with the technical aspect of blogging, but what I received far exceeded that aspect.

The direction for my business was clarified, the significance of it in my life was made more obvious, my values were refined and every aspect of clearly representing what I stand for was explained in a thorough way that I could immediately implement at my own pace.

Maddy really goes the extra mile and is hugely supportive. We received daily feedback, customised tutorials, meaningful assignments and all the support we needed and more.

I love the little community we created in our group and we have really been here for each other through the wins and through the challenges every single day.

I think it’s a great investment for any business that is keen to develop their blogging presence, and I warmly recommend Maddy as a teacher and guide!“

Elsie, childcare provider

“I signed up to Blogging for Gold to improve blogging skills and up my SEO knowledge. It’s blown my mind! Oh and I sent a cheeky message to a regional Wedding Magazine about guest blogging which they said they’d love – sent it over and got an email back today saying they love it and can’t wait to get it out there and have asked me to do a feature with them for their magazine!! Absolutely buzzing right now!!! Thank you Maddy!”

Caroline, wedding venue owner

I’m very lazy and I hate writing. So I needed people around me, the support network is amazing, also the kick up the ass, totally agree with that. I love to be given a target and I will respond to that whereas I procrastinate too much if left to my own devices. Got some ideas but never get around to it so I think having deadlines is really good.”

By week 5 she was already seeing great results!

“I was so chuffed yesterday. I had 5 keyword phrases in top 3 on google and have seen a 60% increase in traffic since starting this course!”

Debbie, cake maker

“Before I worked with Maddy, blogging was quite a half-hearted affair. I didn’t really understand how to optimise them or even push them out to an audience. Maddy made me first think about what I want to achieve with my blog and given me a strategic plan on how to achieve it.  I want my blog to be interesting, authoritative and helpful. Many people come up to me at wedding fairs and say “I loved your blog on ……..”. It helps to build up a rapport with customers before we even meet and to positions me as an expert by answering some of their questions.”

Susan, cake maker

“I can’t believe the credibility this course has given me and it’s only been six weeks! Two major wins and all because I’m blogging!”

Heather, legal expert

“I can’t tell you how useful blogging has been to my business and how much reward it has reaped.

I started with no blog at all – Google didn’t know I existed – about 18 months ago. Maddy’s advice was to add a blog to the site and get going. I made myself blog once a week (most of the time….) for a year. It was sometimes hard. It was sometimes ignored. But more often, it was easier once I had started typing, and it generated interest and chat and, most importantly, views.

At the start in small numbers – maybe dozens – but we hit over 1900 visits to the site on one week last month – that would not have been possible without the blogging lessons we had learned, and the help from Maddy.

Now, we have a back catalogue of over 18 months of material that we can recycle and the chore of the blog is no longer.

Don’t delay – just start – and watch those site visit numbers and rankings start to grow.”

Suzie, cake maker

“I AM DOING IT !!!!! I have thought for ages that I want to write. If I can share something of value to help clients with their decisions then that is brilliant.

SEO and Google are my friends! They want me to be found, they want to help. I just needed to stop being frightened and embrace them.

I don’t have to be perfect – this has been a massive step forward for me. Losing this attitude has enabled me to TRY because without trying I wasn’t getting anywhere.

The way the course is structured, and with Maddy so responsive to our needs on a weekly basis has been amazing.

Everything is clearly set out in small easily manageable steps – scary at times but manageable. The support from you and the group has been invaluable.

I have gone from someone who was petrified to log in to WordPress to someone who can happily go in and out and write a blog.”

Caroline, bridal boutique owner

“From the start of blogging with Maddy, we saw an increase in bookings, so it has become quite the essential tool for us. We have been able to add updated content to keep our audience informed, entertained and interested via Maddy’s super blogging strategy and precious blogging advice, we now think a lot more about what we want to say.

Blogging creates the link between our audience and our business and when communication is key for the success of a wedding, well blogging becomes a no brainer!

Maddy helps us to show the world who we truly are and what makes us different in order to attract the right audience. Her technical support was extensive and invaluable to keep us being attractive on the web.

We now understand that blogging is more than just a tool to increase traffic, it is also the platform where we can develop and strengthen our branding strategy by expressing our core values; in other words, why and how we do what we do the way we do it!”

Hello! I’m Maddy Shine!

You *may* have already got the impression that I don’t do things by halves – and you would be entirely correct, my friend. My SEO and visibility mentoring and education is delivered with precisely the same levels of oomph.

I help brilliantly ambitious independent business owners like you get more sales by seeking exciting opportunities – which is what I like to call SEO, because ‘search engine optimisation’ sounds like a very dark art indeed – and, ultimately, nailing those sales once you’re there.

GETTING YOU TO PAGE ONE ON GOOGLE IS ONLY HALF THE BATTLE – I ALSO HELP YOUR CLIENTS SEE YOU AS THE ONLY ONE WORTH BOOKING.

I’m delighted to offer the Blogging for Gold online training program to help you rocket into your client’s eyeline so they can’t help but book you.

Ready?

Opening again Autumn 2023. Join the waiting list to be the first to know!

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Maddy Shine - Visibility Expert