You know how…
you see your competitors on page one of Google, complaining because they have TOO many people getting in touch to book them, but you have no idea how they got there?
blogging is a thing you think you need to be doing but you feel completely lost for how to actually do it, and don’t even mention the bloody tech that must be involved…let alone the self-doubt that comes creeping in – how do I know if any of it makes any difference?
when you sit down to Google it, all that really comes up is long dull-as-dishwater articles where they use terms that feel like a foreign language and you end up just wanting to chuck your laptop out the window?
you LOVE talking about your business, but you’re flinching to blog because of the whole ‘argh-am-I-really-good-enough’ thing?
Now, you could…
head into your website and, with sweaty palms, work your way through updating your blog, waiting for bookings to come through. You could go and make that emotional decision as to what to post to Instagram every morning. You could sit and painfully rack your brain as to what to say when you want to be sharing your latest project, your latest creation or your latest ideas. You could also ignore your website altogether, biting your nails with anxiety whilst your inbox screams for attention.
By all means, you could do these things but the entrepreneurs who just do these things are missing the whole point.
That your website and your blog isn’t just showing up for you, it’s showing up for your clients.
If you can learn to master just FIVE simple skills, you can get to page one of Google and get all the bookings you want.
Even if you’ve never touched your website in your life, you don’t have a large portfolio of work to talk about, and don’t have any bookings to write about.
Most people assume, quite incorrectly, that you need to either have bucketloads of cash to pay a team to do everything for you OR that you need to learn EVERYTHING about websites to make your business more visible.
This simply isn’t true.
I mean, you do need to want to get familiar with your website and your blog, but just by learning FIVE simple skills that will make or break your business right from the off.
Blogging for Gold is the online training program designed to get you blogging effortlessly getting you to page one of Google in just twelve weeks.
You’ll go from “blogging – whaaat?!” to “blogging wahey!” bringing all the advice you can’t Google into a step-by-step plan of action you can implement. Instead of spending hours trawling the internet desperately hoping to find the answers, you’ll find yourself on the fast track to page one of Google bringing in those bookings in just a few weeks.
I know this is true because it’s written from eight years’ experience of teaching and guiding hundreds of creative entrepreneurs like you all over the world. And that means not only do you get the complete lowdown on what you need to do, but I also hold your hand on actually making it happen on your very own website.
YOU CAN FINALLY HAVE A WEBSITE THAT fulfils your dreams
A website where your blog is so jam-packed full of useful advice it sings off the page to your dream clients, making you look and feel like the confident expert you’ve always wanted.
A website where you know practice makes perfect and you can see results happening before your very eyes.
[For example – did you know that you don’t actually need to buy any expensive software or hire any team on an expensive retainer to get your website found on Google, there’s just one tool that costs you a fiver and that’s all you need along with a few simple steps].
You really can learn five simple skills to get your business found and booked.
WHAT BLOGGING FOR GOLD students HAVE TO SAY
(I DID THIS ANONYMOUSLY SO EVERYONE COULD BE AS HONEST AS THEY LIKED!)
“I really, really did not think I could do this. But you have structured the course brilliantly and for someone who is NOT a planner and definitely a scatterbrain, this has brought the discipline needed to follow each step. By following each step a little bit of understanding builds each week to a result!!!”
“Not only has this course given me huge insight to SEO but Maddy’s way or teaching as also given me as a person more confidence in me and what I do. I now have a direction for my business and don’t care what people think! Once you take away the barriers its like a breath of fresh air. Thank you Maddy”
“Inspiring, supportive, incredibly informative in well structured steps”
“Everything you learn is extremely valuable and you can carry it forward for the rest of your life for your business, it’s not something you will need to keep investing in. Once you have the tools you can confidently work on your blogging in the future. There is so much info in each module to keep you working on your business each day. You also know that Maddy is there for additional help and services should you need it in the future.”
“Maddy’s teaching style is fun, relaxed but super informative, the workbooks, downloads, tutorials are so easy to use and full useful information”
“BY WEEK 4, I’M NUMBER 1 FOR AT LEAST ONE KEY WORD PHRASE, MORE CONFIDENT IN JUST DOING RATHER THAN DITHERING”
“I’m learning more than blogging – it is the integration of all the things I have learnt in the past, and how to amalgamate them all, plus the techy tips are a bonus I hoped for but didn’t necessarily know I was gonna get. I don’t know how you fit it all in to your day’s work Maddy!”
“Making the time to think about your business and plan is always a good idea and joining Maddy’s course ensures that you stick with the plan. It’s not like joining the gym and never turning up. Maddy makes sure you turn up and that you learn, hard though it may be. I have no idea how she teaches such tough concepts and makes them fun, but she does. How she keeps the group together and enthusiastic, but she does. There is no moment on this course that is a waste of time. It is pure gold.”
“This course has not only help me understand the technical aspects but to also gain confidence in myself to just write what I have in my brain and to stop worrying about making everything perfect!”
“MADDY IS ABSOLUTELY MAGIC. SHE HAS AN AMAZING WEALTH OF KNOWLEDGE AND THE COURSE IS FILLED TO THE BRIM WITH IT. I’M LOVING EVERY MOMENT OF IT AND HAVE A CLEAR PLAN OF ACTION NOW AS TO HOW TO TAKE MY BUSINESS FORWARD.”
“DO IT! I learnt so much on the first day and I’m learning every week. Maddy is fab and knows her stuff! You need to put the work in but the rewards and gains are amazing. You definitely wont regret it!“
“Go for it – No matter what level you will get loads out of it!”
“BLOGGING FOR GOLD IS ABSOLUTELY WORTH THE INVESTMENT! LOVE MADDY’S POSITIVITY AND TEACHING STYLE…FRIENDLY, INFORMATIVE, PERSONABLE, PROFESSIONAL AND PATIENT! WOULD HIGHLY RECOMMEND HER COURSES!“
“The support from the Facebook group is fantastic, there is no such thing as a silly question”
“It’s been like learning a foreign language. You start out feeling embarrassed that there is a whole section of the world speaking Spanish and you have no clue how to get in on the conversation – and a sneaking feeling that it is too late to try. Then you find wonderful wizard Maddy who takes you by the hand, step by step, no judgement, no feeling foolish and little by little this new world opens up just ever so slightly. In flashes you get an inkling of what fun other people have been having with this. That is a really exciting moment.
“It’s brilliant, you get taught at a steady, clear pace, making it easy to understand the process of blogging. The ready support and the encouragement to just get one out there even if you don’t know how to use SEO to its full effect.”
“Blogging for Gold is an invaluable tool that helps your website be seen.”
“Maddy knows what she is talking about, if you want to learn how to promote your business and find the right clients for you, this is the course for you.”
how does blogging for gold work?
You’re genius enough to sign up for the Blogging for Gold online training program a.k.a. one of the best decisions of your life. You’ll get email confirmation receipt along with what you need to do to prep for the course
You show up to join me for juicy action-packed live classes + Q&A sessions on Zoom with plenty of opportunity to ask all your questions
(yes even the ones you’ve been too embarrassed to ask before!)
You action the steps from the exclusive workbooks to help you reach your goals quicker making you feel like the confident and savvy business owner you’ve always wanted to be!
Ready to be part of something magical? You know that it takes team to make the dreamwork so be prepared for plenty of lively support and accountability with this community!
You stay on track with your very own accountability group of like-minded business owners – think of them like your own personal cheerleading squad! (Pom poms optional)
You bring your passion and make the magic happen in just 2-3 hours a week complete with unlimited online support together with vast library of excellent video walkthroughs and check ins!
you will learn…
WEEK 1 – SOMEWHERE OVER THE RAINBOW
In this opening class, you’ll learn just how to identify and implement the do’s and the don’ts so you can get cracking with laying a solidly magic foundation. By the end of this class you’ll be destined for greatness through setting goals in a kickass way most business owners unwittingly overlook.
WEEK 2 – let’s get it on
In this module you’ll be set up with all Google’s free tools – Search Console, Maps and Analytics so you can really make a difference on the internet and get more eyes on your prize.
WEEK 3 – YOU AIN’T SEEN NOTHING YET
Uncover just how to use magical words in your blog to get you more visible so you’re blogging with clarity and gusto as you’ll discover the five special places to add these magical words and why it matters (not what most people think).
WEEK 4 – LIVE Q&A + HOTSEAT
After the hot topic of working out your keywords, we’ll be working together to ensure you’ve got a brilliant foundation on which to build your blogs and get to page one for the right reasons, where you can apply for a hotseat and have 1:1 time with me on the call
WEEK 5 – LET’S WORK IT OUT
Uncover just how to use magical keywords in your blog to get you more visible so you’re blogging with clarity and gusto as you’ll discover the five special places to add these magical words and why it matters (not what most people think).
WEEK 6 – SHE’S THE ONE
Master the single most exceptional website tool that will help you get to page one in a snap, it will leave your jaw hanging loose with amazement at how simple it is to get results!
WEEK 7 – GIMME! GIMME! GIMME!
Sharing is caring! Unearth just how to share your beautiful blog posts across your social media platforms so you get found and shared easily by the right peeps.
WEEK 8 – IT’S THE MAGIC NUMBER!
Even the biggest technophobes will understand how to go from “WTF?” to “Ohhh awesome!” when you find just who’s reading your blog posts by understanding just what you need in Google Analytics to grow your business so you know when it goes from 10 people reading to 1000 right away. You’ll be surprised at how easy it is to understand once you know how!
WEEK 9 – LIVE Q&A + HOTSEAT
We’ll be working together to ensure you’re on track, answering your questions + you can apply for a hotseat and have 1:1 time with me on the call
WEEK 10 – I’LL BE THERE FOR YOU
Find out how to not limit yourself to sharing your awesome photos and stories on your own site by learning how to get the news out about you and your business in 5 brilliant ways and get even more visible to get those bookings (some you won’t even believe).
WEEK 11 – YOUR OWN KIND OF MUSIC
Step into the world fit to bursting with momentum, motivation and marvellous blog, making your dream clients click-happy all the way through to your contact page!
WEEK 12 – WRAP UP Q&A
Bring your questions, apply for a hotseat and have 1:1 time with me on the call
HAPPY CLIENTS WITH EXCELLENT RESULTS
“I signed up to this course because I literally know nothing about blogging. For me to kickstart my business, I’ve survived for years without a website but I thought I can’t avoid it any longer. I needed to do this. I don’t want to do this for anyone else but me. I need to do this myself. It should help me get my ideal clients and get on from there. It’s pushed me to actually get my website up and running so thank you!
hallelujah…….This s**t is getting real. I’m on the 1st page – wow, WOW W O W Maddy – you are a complete legend and really REALLY are the queen of SEO”
“The main reason why I joined is, I don’t like blogging. When I sit there, the ideas just don’t come to me. I’ve been thinking about what I’d like to read, but I think the great thing about this course is that a) I’m not writing for myself I’m writing for my ideal client. I’ve got to appeal to those. I’ve got to show my expertise, I’ve got to wow them with everything I know. So it’s been a real eye opener for me. Learning more about how the backend of WordPress works, that’s been brilliant. Understanding the tools, knowing that if you put your keywords in, you *are* going to get found. The technical side of it, the processes, understanding that has been such a huge help it really has.”
“I decided to invest in the Blogging for Gold course because I was aware of needing support with the technical aspect of blogging, but what I received far exceeded that aspect.
The direction for my business was clarified, the significance of it in my life was made more obvious, my values were refined and every aspect of clearly representing what I stand for was explained in a thorough way that I could immediately implement at my own pace.
Maddy really goes the extra mile and is hugely supportive. We received daily feedback, customised tutorials, meaningful assignments and all the support we needed and more.
I love the little community we created in our group and we have really been here for each other through the wins and through the challenges every single day.
I think it’s a great investment for any business that is keen to develop their blogging presence, and I warmly recommend Maddy as a teacher and guide!“
“I signed up to Blogging for Gold to improve blogging skills and up my SEO knowledge. It’s blown my mind! Oh and I sent a cheeky message to a regional Wedding Magazine about guest blogging which they said they’d love – sent it over and got an email back today saying they love it and can’t wait to get it out there and have asked me to do a feature with them for their magazine!! Absolutely buzzing right now!!! Thank you Maddy!”
“I’m very lazy and I hate writing. So I needed people around me, the support network is amazing, also the kick up the ass, totally agree with that. I love to be given a target and I will respond to that whereas I procrastinate too much if left to my own devices. Got some ideas but never get around to it so I think having deadlines is really good.”
By week 5 she was already seeing great results!
“I was so chuffed yesterday. I had 5 keyword phrases in top 3 on google and have seen a 60% increase in traffic since starting this course!”
“Before I worked with Maddy, blogging was quite a half-hearted affair. I didn’t really understand how to optimise them or even push them out to an audience. Maddy made me first think about what I want to achieve with my blog and given me a strategic plan on how to achieve it. I want my blog to be interesting, authoritative and helpful. Many people come up to me at wedding fairs and say “I loved your blog on ……..”. It helps to build up a rapport with customers before we even meet and to positions me as an expert by answering some of their questions.”
“I can’t believe the credibility this course has given me and it’s only been six weeks! Two major wins and all because I’m blogging!”
“I can’t tell you how useful blogging has been to my business and how much reward it has reaped.
I started with no blog at all – Google didn’t know I existed – about 18 months ago. Maddy’s advice was to add a blog to the site and get going. I made myself blog once a week (most of the time….) for a year. It was sometimes hard. It was sometimes ignored. But more often, it was easier once I had started typing, and it generated interest and chat and, most importantly, views.
At the start in small numbers – maybe dozens – but we hit over 1900 visits to the site on one week last month – that would not have been possible without the blogging lessons we had learned, and the help from Maddy.
Now, we have a back catalogue of over 18 months of material that we can recycle and the chore of the blog is no longer.
Don’t delay – just start – and watch those site visit numbers and rankings start to grow.”
“I AM DOING IT !!!!! I have thought for ages that I want to write. If I can share something of value to help clients with their decisions then that is brilliant.
SEO and Google are my friends! They want me to be found, they want to help. I just needed to stop being frightened and embrace them.
I don’t have to be perfect – this has been a massive step forward for me. Losing this attitude has enabled me to TRY because without trying I wasn’t getting anywhere.
The way the course is structured, and with Maddy so responsive to our needs on a weekly basis has been amazing.
Everything is clearly set out in small easily manageable steps – scary at times but manageable. The support from you and the group has been invaluable.
I have gone from someone who was petrified to log in to WordPress to someone who can happily go in and out and write a blog.”
“From the start of blogging with Maddy, we saw an increase in bookings, so it has become quite the essential tool for us. We have been able to add updated content to keep our audience informed, entertained and interested via Maddy’s super blogging strategy and precious blogging advice, we now think a lot more about what we want to say.
Blogging creates the link between our audience and our business and when communication is key for the success of a wedding, well blogging becomes a no brainer!
Maddy helps us to show the world who we truly are and what makes us different in order to attract the right audience. Her technical support was extensive and invaluable to keep us being attractive on the web.
We now understand that blogging is more than just a tool to increase traffic, it is also the platform where we can develop and strengthen our branding strategy by expressing our core values; in other words, why and how we do what we do the way we do it!”
Frequently asked questions
WILL BLOGGING ACTUALLY HELP ME GET MORE BOOKINGS?
Yes! Blogging for Gold combines telling your stories (you know the ones your clients love when you meet them in real life) with growing your business visibility and climb those rankings to page one.
CAN YOU GUARANTEE I WILL GET TO PAGE ONE IF I BLOG MORE?
I can 100% guarantee that if you do nothing, in six months’ time you’ll be stuck where you are now. What Blogging for Gold will teach you is what you need to do to plan, create and meaure your content so you are more visible by the end of the course.
WHAT IF I CAN’T MAKE THE LIVE CLASSES?
All sessions are recorded and available to download to watch in your very own private platform, along with an exclusive workbook to accompany each class, awesome video walkthroughs and shiny templates.
HOW MUCH TIME DO I NEED TO PUT EVERYTHING INTO ACTION?
If you’re new or your business is quiet then you can spend as much time as possible to get more visible quickly. You should set aside a minimum 2-3 hours a week to put what you learn into action.
WILL YOU LOOK AT MY WEBSITE AND TELL ME WHAT YOU THINK?
If you get the early bird special bonus 1:1 then I’ll review the rest of your website in a recorded 1:1 60 minute session where you can ask me any questions you like. Once you book and pay in full (before Weds 8th July) I’ll be in touch with full details of how this will take place.
DO I GET 1:1 TIME WITH YOU MADDY?
Yes! If you pay in full before Weds 8th July then you get the special bonus where we get to hang out 1:1 for 60 minutes on Zoom and you can ask me any questions you like. Once you book and pay in full I’ll be in touch with full details of how this will take place.
WHEN DOES THE PROGRAM START AND WHAT HAPPENS IF I AM NOT AVAILABLE ON THAT DATE?
Once you book, you’ll be invited to a private Facebook group and sent all the details of how you can access the sessions, all of which will be recorded and stored in a password protected members’ area ready for you to watch when you’re ready to start!
WHAT IF I THINK I’M A TERRIBLE WRITER?
In the Blogging for Gold program, I’ll provide templates that will support you to know exactly what to write, how to write it and when to hit publish. As your confidence grows, so will your quality of work (much like learning any new skill, right?)
THIS IS A BIG INVESTMENT, HOW CAN I FIND THAT MONEY?
I understand completely and that’s why I’m offering not just one but two payment options to suit the widest range of budgets and still make it financially viable. I’m excited to welcome you on the course!
Hello! I’m Maddy Shine!
You *may* have already got the impression that I don’t do things by halves – and you would be entirely correct, my friend. My SEO and visibility coaching is delivered with precisely the same levels of oomph.
I help brilliantly ambitious independent business owners like you get more sales by seeking exciting opportunities – which is what I like to call SEO, because ‘search engine optimisation’ sounds like a very dark art indeed – and, ultimately, nailing those sales once you’re there.
GETTING YOU TO PAGE ONE ON GOOGLE IS ONLY HALF THE BATTLE – I ALSO HELP YOUR CLIENTS SEE YOU AS THE ONLY ONE WORTH BOOKING.
I’m delighted to offer the Blogging for Gold online training program to help you rocket into your client’s eyeline so they can’t help but book you.