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Woop! On today’s episode of Visibility Talks, I’m delighted to share a conversation Franky from Love Audrey all about the benefits we’ve seen in our businesses and with our clients of blogging. What it is, why is blogging so important anyway?
In her own words – Franky is an experienced copywriter and digital content creator who’s spent the last 11 years helping ambitious business owners and solopreneurs communicate with their ideal clients. During this time, she’s written everything from brochures and blog posts to PR pitches and product packaging. As well as producing beautiful, persuasive copy on her clients’ behalf, she also coaches them to create their own.
Check out Franky’s website here
Follow Franky on Instagram here
In this episode
I wanted to invite Franky onto the podcast because I think there is so much curiosity about why we both harp on about blogging, and whether it’s still relevant in the age of Instagram, Threads and TikTok. We both started our businesses around the same time, and we met soon afterwards, so we had a lot to say about the power of blogging!
In this podcast, I asked Franky about what being visible means to her, so interesting to gain different perspectives and truly see all parts of what I call the Visibility Buffet, where we don’t have to eat everything at the table just because we want to!
Franky also has a chronic illness, so I think this is a really key aspect of how she manages her time, how she makes decisions in her business and to keep it going long term.
We talked about finding the courage and confidence to show up, and how taking small steps leads to bigger wins, and how whilst our heads might scream the logic at us, our hearts may want something quite different, and how we stay inspired
Key questions we tackled about blogging in this episode include:
- What is blogging and why is it so important?
- Where do we start with blogging?
- Where can we find blog topics?
- If we feel like rubbish writers, what can we do?
- What is one key thing that we wish everyone knew about blogging more often for their businesses?
This was such a fun chat to have, thank you Franky! I hope you enjoy it too.
Thanks for listening!
Please do share this episode with your pals, tag me on Instagram if you enjoyed it – maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

