I imagine I’m not the only one who bought a pile of things over lockdown, thinking I would finally have time to give That Thing a go. So alongside a stack of books, there’s also a calligraphy kit and a paint-by-numbers set that I asked for for my birthday that remain untouched, and there’s even a keyboard in the corner collecting dust. I’ve counted it less times than I have fingers.

But, guess what peeps! Last week I actually got round to reading one of those many books. I went to the pub on my own and I got stuck into The Practice by marketing guru Seth Godin accompanied by 2 (ok ok 3) delicious pints of Hepcat IPA, and I really allowed myself to reflect on what I was reading, so I wanted to share some of my thoughts and insights here with you today. 

Now, I love dipping in and out of Seth’s world, he’s extremely wise and thought-provoking, he’s not one of these pale, stale and male dudes, he’s brilliant and The Practice is all about how sharing our creative work takes courage and it’s a constant practice – Well don’t we know it! As business owners, we have to summon this courage all the time and the same logic applies to visibility. It’s a practice, it’s a muscle we have to train. 

Essentially in the book he shares about how there’s no guarantee of success, but there are so many ways of trying, of practicing, of training that muscle of creativity and actually putting the work out into the world so we can learn more for next time.

The first thought that came to me was it’s I mean I’ve heard this kind of before you know all entrepreneurs have to be a little bit insane because of the levels of uncertainty that come with it and in life we already have a enough uncertainty thanks very much so why would we choose to have more?

You see, we know being self-employed comes with risks, and it’s scary, but we have to try things out, and we have to commit to practising because that’s how we learn and that’s how we improve. 

So join me for some practical tips to get you started practising and training your visibility muscles. 

*Please note I have added affiliate links so I may get a small portion of the proceeds if you buy the book – thanks 🙂

Related Episode: the game of managing expectations

I’d love you to pop me a DM which one thing are you going to try to be more visible today? You can find me on Instagram @Maddy.Shine

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