S4 E16: How to sell with a small audience with Natalie Koussa

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On today’s episode of Visibility Talks I am joined by the brilliant Natalie Koussa! I love it when podcast guests are so up for a good natter, and Natalie and I got on like a house on fire. She had a lot of wisdom to share so settle in ‘cos this one’s a doozy!

In her own words

Natalie Koussa is a Podcast Tour Strategist and Message Mixologist. You might not know Natalie (yet), but you know her clients – they’ve been featured on your favourite industry-leading podcasts, on BBC Woman’s Hour and in The Guardian.

In her pre-business life, Natalie was director of partnerships for a non-profit – where she was quoted in the New York Times and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas!).

Natalie’s the creator of The Speakeasy – a group program for best kept secret coaches & creatives ready to turn their message into a movement, and create a plentiful flow of clients by speaking on podcasts. Today we’ll be talking about how to carve out your corner of your industry, spark your movement and create the impact (and the clients) you crave – even with a small audience. (I’m seriously tempted to join this program the next time she opens it!)

Topics we cover in this conversation

  • Figuring out your messaging
  • Pitching to podcasts and having fun with it
  • How to make money from a small audience
  • What counts as a small audience?
  • Why do we think we wait to grow our audience before we sell to them
  • How to start making that connection with your audience, especially if you’ve never done it before? Or perhaps it’s been a while since you did?
  • If you’re trying to generate more leads but not seeing the sales, what do you see is often the missing link?
  • Why is focusing on audience growth might actually be counter-intuitive
  • What about if you have a bigger audience but not much engagement – where do you start there?

A big thank you to Natalie for being such an interesting guest and a shoutout to Keri Jarvis for connecting us. I learned so much and I hope you do too.

You can find out more about Natalie here and follow her on Instagram here.

Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it – maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

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And of course, don’t forget to subscribe to the podcast so you never miss an episode!

Maddy x
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Maddy Shine - Visibility Expert