let’s have an SEO refresh

You did the work. Now let’s see how far you’ve come and where to go next.

First things first: what you have achieved so far is genuinely brilliant. I’d be delighted to help you gather that momentum further to help you boost sales.

What is a refresh audit?

A Refresh Audit is for returning SEO clients who have implemented their original strategy, seen results, and are ready for the next phase. It’s not starting from scratch, it’s building on everything you’ve already done and taking it further.

Because you’ve been working on your SEO for a while now, a lot has changed. Your rankings have moved. Google has updated its algorithm several times. New competitors may have appeared. There are likely pages and blogs on your website that are ready to be pushed harder, and others that need retiring.

What’s included

A Full Updated Audit

I go back through your website with fresh eyes and measure how far you’ve come since we worked together. What’s ranking now that wasn’t before. What’s improved, what’s plateaued, and what still has untapped potential. This gives us a proper picture of where you are in 2026, not where you were when we started.

Updated Keyword Research

Search behaviour changes over time. New keyword opportunities emerge, old ones shift. I’ll refresh your keyword map to make sure every page on your website is still targeting the best possible phrases for where your business is now including any new focus (like your wholesale goal), services or priorities that have developed since we last worked together.

AI search

Since working together, AI search has changed the game significantly. Google’s AI Overview now appears at the top of many search results, and tools like ChatGPT and Perplexity are increasingly how people find businesses like yours.

As part of your Refresh Audit I’ll look at how well your website is set up to appear in AI-generated answers and give you specific recommendations to improve it. That includes adding schema markup to your key pages (hidden code that helps Google and AI tools properly understand and cite your content), adding FAQ sections where they’ll make the biggest difference, and making sure your content is structured in a way that AI tools can read, reference and recommend. This is one of the most significant opportunities available to small businesses right now and most of your competitors won’t be doing it yet.

I’ll also include a writing guide if you’re using ChatGPT or any other AI tool to help you write content.

Competitor Analysis updated

I’ll look at who’s ranking above you now and what’s changed in your competitive landscape since your original audit. Where new opportunities have appeared, where competitors have gained ground, and what to do about both.

A Content Audit

Your blog and content strategy will have evolved since we worked together. I’ll look at what’s working, what’s not, what needs updating, and what new content would make the biggest difference to your visibility and sales right now.

A Fresh Action Plan 

A plain English, prioritised step-by-step plan built around where you are today. Written so that you can pick it up, understand it, and start implementing it with confidence.

Strategy walkthrough and 30-day Q&A call

We go through everything together on two calls – one to walkthrough the report initially, and then thirty days later we have a second call, by which point you will have started implementing and will have questions.

INVESTMENT

£1500 made in two instalments.

Happy to jump on a quick call if you’d like to talk through any of these options.

Talk soon,
Maddy