let’s have an SEO refresh
What is a refresh audit?
A Refresh Audit is for returning Kickstart clients who have implemented their original strategy, seen results, and are ready for the next phase. It’s not starting from scratch, it’s building on everything you’ve already done and taking it further.
Because you’ve been working on your SEO for a while now, a lot has changed. Your rankings have moved. Google has updated its algorithm several times. New competitors may have appeared. There are likely pages and blogs on your website that are ready to be pushed harder, and others that need retiring. And with a new person taking over the SEO, there’s a real opportunity to do a proper handover, so Angel understands not just what to do, but why it works.
What’s included
A Full Updated Audit
I go back through your website with fresh eyes and measure how far you’ve come since your original Kickstart. What’s ranking now that wasn’t before. What’s improved, what’s plateaued, and what still has untapped potential. This gives us a proper picture of where you are in 2026, not where you were when we started.
Updated Keyword Research
Search behaviour changes over time. New keyword opportunities emerge, old ones shift. I’ll refresh your keyword map to make sure every page on your website is still targeting the best possible phrases for where your business is now including any new focus (like your wholesale goal), services or priorities that have developed since we last worked together.
AI search
Since your original Kickstart, AI search has changed the game significantly. Google’s AI Overview now appears at the top of many search results, and tools like ChatGPT and Perplexity are increasingly how people find businesses like yours. As part of your Refresh Audit I’ll look at how well your website is set up to appear in AI-generated answers and give you specific recommendations to improve it. That includes adding schema markup to your key pages (hidden code that helps Google and AI tools properly understand and cite your content), adding FAQ sections where they’ll make the biggest difference, and making sure your content is structured in a way that AI tools can read, reference and recommend. This is one of the most significant opportunities available to small businesses right now and most of your competitors won’t be doing it yet.
Competitor Analysis — updated
I’ll look at who’s ranking above you now and what’s changed in your competitive landscape since your original audit. Where new opportunities have appeared, where competitors have gained ground, and what to do about both.
A Content Audit
Your blog and content strategy will have evolved since Kickstart. I’ll look at what’s working, what’s not, what needs updating, and what new content would make the biggest difference to your visibility and sales right now.
A Fresh Action Plan
A plain English, prioritised step-by-step plan built around where you are today. Written so that Angel can pick it up, understand it, and start implementing it with confidence.
Strategy walkthrough and 30-day Q&A call
We go through everything together on two calls – one to walkthrough the report initially, and then thirty days later we have a second call, by which point Angel will have started implementing and will have questions.
Why now is the perfect time
When handing over SEO to someone new you don’t want to lose momentum. Not because Angel won’t be capable – clearly this team knows how to get things done – but because without a proper briefing on where things stand and what needs to happen next, it’s easy to either redo work that’s already been done or miss the opportunities that are right in front of you.
A Refresh Audit solves both of those problems. Angel gets a proper foundation. Lisa gets the confidence that the investment you’ve already made is protected. And the next chapter of your SEO work starts in the right place.
Investment
£1500 made in two instalments.
Happy to jump on a quick call if you’d like to talk through any of these options.
Talk soon,
Maddy