Making marketing decisions about what suits you with Laura from Worditude

Listen on Spotify here or search for Visibility Talks wherever you get your podcasts. I’m no longer recording new episodes but there’s plenty to listen to in the archives!

On today’s episode of Visibility Talks I am joined by the excellent Laura Robinson from Worditude! Laura is a marketing mentor and copywriter. We had a really interesting conversation about making marketing and selling decisions about what suits YOU rather than an imaginary ideal client.

In her own words

Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them put themselves first (instead of an imaginary ideal client).

Topics we cover in this conversation

  • How Laura started her business as a busy mum needing to earn extra money + what she learned in the early days that she wished others knew?
  • Examining your own needs and how to make your business work around them

  • What Laura’s favourite part of being visible is (I like to call them your sausage rolls)?

  • What’s your cheese + pineapple sticks (least favourite) part of being visible? 

  • The joys of Voxer and adapting your business

  • Our attitude to selling and the concept of the bombastic bully we fear we are, and the humble mumbler we really are, and how to get out of that cycle

  • Making decisions on what suits you – sounds like a dream, where do we start?

  • Making money hands-free – doesn’t that involve loads of tech?

  • Managing your business with a chronic illness, I know a lot of listeners will relate to this. How do you do it?

  • Managing your capacity

  • Sharing responsibility with your clients

  • Defining your own success

A big thank you to Laura for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Laura here and follow her on Instagram here.

Thanks for listening!

Please do share this episode with your pals, tag me on Instagram if you enjoyed it – maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

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