On today’s episode of Visibility Talks, I’m so happy to be joined by copywriter and Chief Word Witch Siobhan Strodes. I have been learning with Siobhan all year on a brilliant feminist business course led by Keri Jarvis so I’ve had the great pleasure of getting to know her more after being Instagram buddies for some time.
After booking onto her Let Your Values Shine workshop it was great to realise – what are we all doing if we’re not actually talking about our values more? I just felt really encouraged and inspired and this is why I wanted to invite her on the show!
In this episode
We dive into a whole host of fascinating areas including:
How Siobhan came from a teaching background, stood for MP and now runs her successful copywriting business
Our joint fear of upsetting people online and how we managed to break through that fear
How juggling many hats of work and personal life and trying to separate those values is exhausting and what to do instead
How we both bring our personalities into our marketing and the evolution of that
How our values matter when it comes to running a business
How we can show our values in our businesses in a way that attracts more business
How showing our values helps us find our niche within a busy industry
Why it’s important for our mental health and success to find people who align with our values
Are we embarrassing ourselves by showing our values or are we embarrassing ourselves by not?
Brilliant examples of values based marketing in the world (from big businesses to small!) such as donating a percentage of your profits to charity, explaining why you donate to a particular charity on a regular basis, donating your time to volunteering, and plenty more
What is virtue signalling and how we can avoid doing it
I loved having this conversation and I hope you enjoy listening!
In her own words
Siobhan Strode is the founder of – and Chief Word Witch at – This Sister Scribes, where she helps founders learn to weave magic through their copy, capture their own unique voice, and cultivate an audience of raving fans. She combines over a decade of classroom teaching experience with her love of words to support women in business. During the last 6 years she has created wordy magic with 100s of them via courses, workshops, 1:1, and group programmes! When she’s not copy-coaching, she’s juggling raising three boys as feminists (and a collie!) with being an activist and campaigner. Her passion is supporting women to use their voices, tell their stories, and generally f*ck up the status quo.”
Check out Siobhan’s website here: www.thissisterscribes.com/
Follow Siobhan on Instagram here: www.instagram.com/thissisterscribes/
Thanks for listening!
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