No YOU haven’t blogged for 3 months! Haha. I’m not being hard on myself about it though. I have been busy with wrapping up my most recent cohort of Blogging for Gold students, running a launch for my The Visible Vibes Community, plus I got a hobby! I’m rehearsing in a play (I’m an acTOR now!) oh and I got Covid. I’m also busy planning a brand new course for B2B people and service businesses, and so I came to tackle my 22 page Google Doc of content ideas and found this that I’ve been sitting on. I’m always harping on to my clients and members about not keeping your best work on your camera roll and YET there I was guilty of the same thing, keeping my best ideas on a Google Doc where no one can see them. So here we are 47 Quick Ideas to Market Your Small Business!
If you have a product based biz, replace your profile picture across your social media platforms with your seasonal bestseller
If you have a service based biz, replace your profile picture across your social media platforms with a photo of you – they’re dealing with you after all.
Not a Photoshop user? Use Canva templates to learn how to make good looking social media graphics. You can use your own brand colours + fonts like these I made – click the image to read the full post on Instagram:
Respond to people’s comments on your social media posts and Stories, with thought – you’ll get more interaction.
Comment on people’s Instagram Stories and spark conversations.
Track things you want to improve. It gives you more excuses to celebrate wins big or small.
Use your calendar to sketch out what you want to talk about + when. Seasonal relevance is key to getting more sales.
Use scheduling software to automate what you can. Hire a copywriter if you aren’t one.
Get pro photos taken with a brand photographer (We’re organising a Mini Shoot day for The Visible Vibes Community as we have lots of amazing brand photographers in the community!)
Get to know your client, don’t try to speak to everyone.
Actually use your To Do list and don’t just keep making new ones.
Write to thank people who refer clients to you.
Request reviews from old clients and customers.
Put together a repeatable process you can use with every client (over in The Visible Vibes Community we’ve got a brilliant process being shared with step by step video tutorials on how to handle customer enquiries)
Contact previous clients to see if they have a project they need help with.
Offer an incentive for new clients and customers to work with you.
Build out old projects for your portfolio. There’s nothing wrong with a little self-initiated work (I’ve been working on some members’ websites so I have more diverse examples to show in case studies!)
Check your Google Analytics, what’s your most popular pages? Are you creating blogs that link to the services you want to push? You can read more about this by reading step one in my bumper guide to 2021.
Take a day to update your social media bio across all platforms and add recent accomplishments, awards, or other achievements.
Look out for the arrow on Instagram Reels – that shows that track is trending, so go ahead and make a Reel (find it tricky? Use Canva Reel templates to help you!) – the arrow looks like this:
Prevent hackers & spam! Dedicate time to making your site secure. In The Visible Vibes Community we show how to make sure your website is secure.
Make and update the pages on your blog: be sure your About page reflects who you are and that your Contact page has ways to contact you! We have a brilliant training on your About page in The Visible Vibes Community and we have one on your contact page coming up soon!
Post funny, shareable memes to your Instagram Stories – always a winner as long as they’re relatable to your audience!
Work on it step by step. No need to overthink it. You cannot eat a whole elephant at once, you can only eat him in bite-sized chunks! (I must find a more animal friendly analogy to use!)
Hope you enjoyed this, I talk about each of these so much in my various platforms and I thought it was time I put the simplest tips into a blog. I’d love to know, which quick marketing idea are you going to try out first? Come and tell me on Instagram!
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