Does having an ideal client really make a difference?

Does having an ideal client really make a difference?

So, something I get asked all the time, isn’t where did you come from you sparkly Gandalf you (although that has been asked before I admit) but it’s this question I get asked over and over again….does having an ideal client REALLY matter?!

How? Why? Huh?

So, I decided to make this the topic of today’s episode of the High Vis podcast – all about your ideal client, and why indeed it does make a difference. Now, more than ever*.

As a taster of what’s in store, allow me to jog your memory, it is your decision how you run your business. It is up to you what kind of work you want to do and who you want to work with.

No, really.

If you’re just starting out (or even when bookings have dipped), you might think “I’ll take any work going” but let me tell you now, when you know who you want to work with, their values, their location, their budget  – you will get more bookings.

If you throw out the net and hope for the best, you won’t attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to.

Now, this isn’t just some woo woo thing, it’s as simple as when you’re clear on your ideal client,  it becomes clear to them that you’re the right person to help!  And the best bit is, there isn’t a finite amount of your ideal clients.

So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want.

You can listen right away on Spotify here and on iTunes here (also available wherever you listen to podcasts, just search for “High Vis podcast”.
Come and tell me on Instagram @maddy.shine which was your favourite tip, I’d love to hear from you.
*I know, I’m rolling my eyes at the overuse of this phrase too. But it’s true!

Thank you for listening

I so appreciate you listening and supporting the High Vis podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don’t forget to subscribe to the podcast in iTunes so you never miss an episode!

Thank you and love

Maddy x
Latest Episodes
47 Quick Ideas to Market Your Small Business

47 Quick Ideas to Market Your Small Business

No YOU haven't blogged for 3 months! Haha. I'm not being hard on myself about it though. I have been busy with wrapping up my most recent cohort of Blogging for Gold students, running a launch for my Visibiliyay members' community, plus I got a hobby! I'm rehearsing...

The bumper guide on how to create your Best of 2021 blog post

The bumper guide on how to create your Best of 2021 blog post

Hello there, I've rekindled this annual tradition to create my annual bumper guide on how to create your best of 2021 blog post (with the exception of 2020, not even I have that much optimism). I've expanded it a lot more this year so buckle in with a notepad and pen...

How to sell without feeling gross

How to sell without feeling gross

This week I’ve been thinking a lot about selling. Selling is treated like a dirty word by so many people I speak to and I completely get it. No one wants to be sold to if they’re not interested in the product or service. So how can we share about our products +...

Browse by


Submit a Comment

Your email address will not be published.