In my role as an expert in SEO for beginners, get asked a LOT “Do I really need to blog?” For people who work visually whether it’s creating photographs, styling events, painting portraits, I know it’s a challenge. If you want to have more content to promote yourself online then blogging really is the easiest way to do it. But whyyyy I then hear people reply. So I wrote a list of reasons….

I mean, the obvious ones are there – it’s free, it’s not complicated, it’s a great way for your audience to get to know you, but I know what it’s like. There are literally a million reasons why you’d prefer to do something else sometimes. But those excuses are always there, will always be there and you haven’t let those excuses get in the way of growing your business before, so why do it now? That isn’t what you signed up for when you became self-employed. If you want to know more about why blogging is good for SEO you can check out my post about that here too.

So grab a pen and post-it notes, have a read of my 65 reasons answering your question ‘Do I need to blog?’, write down your favourites and pin them above your desk.

1. 1. It’s a free way to promote your business
   2. It’s great for building your brand
   3. It gets you noticed
   4. It builds trust in your readers’ minds
   5. It makes you stand out from the crowd
   6. It helps you grow in confidence
   7. It gives you content to use on social media and newsletters
   8. It ensures your latest work is always published
   9. It’s a chance to offer value to your clients
   10. It shows potential clients more in-depth information about the products you sell
   11. If the posts are engaging, gives people a reason to return to your website
   12. It’s a way of sharing helpful advice, tips
   13. It’s a source of pride in your website – you’re happier for people to look at it
   14. It’s great for getting found online by a new audience
   15. By publishing more, you improve and attract more
   16. It’s a great way to practice writing
   17. It increases your audience’s confidence in you
   18. It’s a way for you to express your creativity
   19. It brings traffic to your website
   20. It shows off your best work
   21. It establishes authority in your readers’ minds
   22. It lets you help others
   23. It’s a way of sharing examples of your work
   24. It shows experience in specific areas
   25. It updates your website with new work
   26. It lets people know that you’re still here
   27. It’s a way to communicate your values
   28. It helps you guide them
   29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
   30. It’s a great way to build relationships with others you mention
   31. It gives others content to share
   32. It gives your target audience content to share
   33. You can send specific posts to people who enquire to help them with their questions
   34. It provides a good reason for sorting the cream of the crop images to update my gallery
   35. It gives you content for sharing on social media.
   36. It challenges you, and being challenged is good, it stretches you
   37. You learn how to do a new thing
   38. When you monitor traffic coming to your site, it’s motivating
   39. It allows you to share your thoughts and develop them
   40. It has a higher reach than your website alone
   41. It creates new opportunities
   42. It documents your work and life
   43. It shows you care
   44. It sets the tone for what you’re like to work with
   45. It’s a way to share your expertise and experience
   46. It helps you stay in touch with your audience
   47. It keeps your shopfront updated
   48. It can be fun to share something you’re passionate about
   49. Readers can relate to you
   50. It shows off your ideal clients so you attract more of the same
   51. It gives you a voice
   52. It reminds your clients you exist
   53. It’s a fantastic way to express your values and message to the world.
   54. It enables you to showcase your latest work.
   55. By adding content with different keyword phrases you improve your SEO
   56. By giving your opinion you pitch yourself as an expert in your field
   57. It builds the “knowing who I can trust” factor.
   58. It gives your audience an excellent opportunity to show images of behind-the-scenes.
   59. It gets you writing and writing is a fantastic way to show your creative talents
   60. It gives people a glimpse of what it’s like to work with you
   61. It gives people an insight into who you are
   62. It calls out to your ideal client
   63. It drives traffic to your website
   64. It helps build your network
   65. It enables you to share your knowledge

Wowsers, what a list, right? So hopefully this will satisfy your question ‘Do I really need to blog?’

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