In my role as an expert in SEO for beginners, get asked a LOT “Do I really need to blog?” For people who work visually whether it’s creating photographs, styling events, painting portraits, I know it’s a challenge. If you want to have more content to promote yourself online then blogging really is the easiest way to do it. But whyyyy I then hear people reply. So I wrote a list of reasons….
I mean, the obvious ones are there – it’s free, it’s not complicated, it’s a great way for your audience to get to know you, but I know what it’s like. There are literally a million reasons why you’d prefer to do something else sometimes. But those excuses are always there, will always be there and you haven’t let those excuses get in the way of growing your business before, so why do it now? That isn’t what you signed up for when you became self-employed. If you want to know more about why blogging is good for SEO you can check out my post about that here too.
So grab a pen and post-it notes, have a read of my 65 reasons answering your question ‘Do I need to blog?’, write down your favourites and pin them above your desk.
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- It’s a free way to promote your business
- It’s great for building your brand
- It gets you noticed
- It builds trust in your readers’ minds
- It makes you stand out from the crowd
- It helps you grow in confidence
- It gives you content to use on social media and newsletters
- It ensures your latest work is always published
- It’s a chance to offer value to your clients
- It shows potential clients more in-depth information about the products you sell
- If the posts are engaging, gives people a reason to return to your website
- It’s a way of sharing helpful advice, tips
- It’s a source of pride in your website – you’re happier for people to look at it
- It’s great for getting found online by a new audience
- By publishing more, you improve and attract more
- It’s a great way to practice writing
- It increases your audience’s confidence in you
- It’s a way for you to express your creativity
- It brings traffic to your website
- It shows off your best work
- It establishes authority in your readers’ minds
- It lets you help others
- It’s a way of sharing examples of your work
- It shows experience in specific areas
- It updates your website with new work
- It lets people know that you’re still here
- It’s a way to communicate your values
- It helps you guide them
- It’s a way of getting to know you, so they can proceed to the next stage of decision making
- It’s a great way to build relationships with others you mention
- It gives others content to share
- It gives your target audience content to share
- You can send specific posts to people who enquire to help them with their questions
- It provides a good reason for sorting the cream of the crop images to update my gallery
- It gives you content for sharing on social media.
- It challenges you, and being challenged is good, it stretches you
- You learn how to do a new thing
- When you monitor traffic coming to your site, it’s motivating
- It allows you to share your thoughts and develop them
- It has a higher reach than your website alone
- It creates new opportunities
- It documents your work and life
- It shows you care
- It sets the tone for what you’re like to work with
- It’s a way to share your expertise and experience
- It helps you stay in touch with your audience
- It keeps your shopfront updated
- It can be fun to share something you’re passionate about
- Readers can relate to you
- It shows off your ideal clients so you attract more of the same
- It gives you a voice
- It reminds your clients you exist
- It’s a fantastic way to express your values and message to the world.
- It enables you to showcase your latest work.
- By adding content with different keyword phrases you improve your SEO
- By giving your opinion you pitch yourself as an expert in your field
- It builds the “knowing who I can trust” factor.
- It gives your audience an excellent opportunity to show images of behind-the-scenes.
- It gets you writing and writing is a fantastic way to show your creative talents
- It gives people a glimpse of what it’s like to work with you
- It gives people an insight into who you are
- It calls out to your ideal client
- It drives traffic to your website
- It helps build your network
- It enables you to share your knowledge
Wowsers, what a list, right? So hopefully this will satisfy your question ‘Do I really need to blog?’
See you there!
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