SEO for Beginners: Do I really need to blog?

In my role as an expert in SEO for beginners, get asked a LOT “Do I really need to blog?” For people who work visually whether it’s creating photographs, styling events, painting portraits, I know it’s a challenge. If you want to have more content to promote yourself online then blogging really is the easiest way to do it. But whyyyy I then hear people reply. So I wrote a list of reasons….

I mean, the obvious ones are there – it’s free, it’s not complicated, it’s a great way for your audience to get to know you, but I know what it’s like. There are literally a million reasons why you’d prefer to do something else sometimes. But those excuses are always there, will always be there and you haven’t let those excuses get in the way of growing your business before, so why do it now? That isn’t what you signed up for when you became self-employed. If you want to know more about why blogging is good for SEO you can check out my post about that here too.

So grab a pen and post-it notes, have a read of my 65 reasons answering your question ‘Do I need to blog?’, write down your favourites and pin them above your desk.

    1. It’s a free way to promote your business
    2. It’s great for building your brand
    3. It gets you noticed
    4. It builds trust in your readers’ minds
    5. It makes you stand out from the crowd
    6. It helps you grow in confidence
    7. It gives you content to use on social media and newsletters
    8. It ensures your latest work is always published
    9. It’s a chance to offer value to your clients
    10. It shows potential clients more in-depth information about the products you sell
    11. If the posts are engaging, gives people a reason to return to your website
    12. It’s a way of sharing helpful advice, tips
    13. It’s a source of pride in your website – you’re happier for people to look at it
    14. It’s great for getting found online by a new audience
    15. By publishing more, you improve and attract more
    16. It’s a great way to practice writing
    17. It increases your audience’s confidence in you
    18. It’s a way for you to express your creativity
    19. It brings traffic to your website
    20. It shows off your best work
    21. It establishes authority in your readers’ minds
    22. It lets you help others
    23. It’s a way of sharing examples of your work
    24. It shows experience in specific areas
    25. It updates your website with new work
    26. It lets people know that you’re still here
    27. It’s a way to communicate your values
    28. It helps you guide them
    29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
    30. It’s a great way to build relationships with others you mention
    31. It gives others content to share
    32. It gives your target audience content to share
    33. You can send specific posts to people who enquire to help them with their questions
    34. It provides a good reason for sorting the cream of the crop images to update my gallery
    35. It gives you content for sharing on social media.
    36. It challenges you, and being challenged is good, it stretches you
    37. You learn how to do a new thing
    38. When you monitor traffic coming to your site, it’s motivating
    39. It allows you to share your thoughts and develop them
    40. It has a higher reach than your website alone
    41. It creates new opportunities
    42. It documents your work and life
    43. It shows you care
    44. It sets the tone for what you’re like to work with
    45. It’s a way to share your expertise and experience
    46. It helps you stay in touch with your audience
    47. It keeps your shopfront updated
    48. It can be fun to share something you’re passionate about
    49. Readers can relate to you
    50. It shows off your ideal clients so you attract more of the same
    51. It gives you a voice
    52. It reminds your clients you exist
    53. It’s a fantastic way to express your values and message to the world.
    54. It enables you to showcase your latest work.
    55. By adding content with different keyword phrases you improve your SEO
    56. By giving your opinion you pitch yourself as an expert in your field
    57. It builds the “knowing who I can trust” factor.
    58. It gives your audience an excellent opportunity to show images of behind-the-scenes.
    59. It gets you writing and writing is a fantastic way to show your creative talents
    60. It gives people a glimpse of what it’s like to work with you
    61. It gives people an insight into who you are
    62. It calls out to your ideal client
    63. It drives traffic to your website
    64. It helps build your network
    65. It enables you to share your knowledge

Wowsers, what a list, right? So hopefully this will satisfy your question ‘Do I really need to blog?’ Want to dive in deeper? Come and join my 12 week Blogging for Gold program and get your website to the top of Google thanks to your blog.

See you there!

Maddy x
Latest Episodes
S4 E17: Making marketing decisions about what suits you with Laura from Worditude

S4 E16: How to sell with a small audience with Natalie Koussa

Listen on Spotify here Listen on Apple Podcasts here On today's episode of Visibility Talks I am joined by the brilliant Natalie Koussa! I love it when podcast guests are so up for a good natter, and Natalie and I got on like a house on fire. She had a lot of wisdom...

Browse by


Submit a Comment

Your email address will not be published. Required fields are marked *

Maddy Shine - Visibility Expert