Step One - Fix those pages Google can't see
This training assumes you’ve already got set up with Google Search Console so if you haven’t yet done that, head on over to this resource and follow the steps there as it will explain:
- What Google Search Console is
- How to set it up
Once you have your Google Search Console set up following those steps, you’ll see that not every page is listed on Google as it will say ‘not indexed’. This is very common, so here’s a training on how to fix it!
Step Two - Understand and use Google Analytics
Knowing how your audience interacts with your website is crucial for your success. This incredible tool allows you to get to know who your target market is and how best to sell your product to them. We believe it’s an imperative that you link an Analytics account to your site as the data that is available within Google Analytics, when acted upon, has the power to dramatically increase the number of website views and conversions from your site.
Step Three - Request more reviews
Step Four - Is your website easy to navigate?
Use these checkpoints to work through your website
a) Is every page that’s listed on your menu clickable and easily named? For example don’t say ‘grab a coffee’ if you mean ‘contact me’ and don’t say ‘musings’ when you mean ‘blog. We’re used to seeing what we need and if we don’t immediately see it, we’ll click away.
b) Is each page link easy to read? For example www.maddyshine.co.uk/work-with-me is easy to understand what it is, but if you have maddyshine.co.uk/3129191 then it can be easy for people who leave your tab open (let’s face it, like we all do) hard to remember!
c) Make sure you have at least one call to action on every page of your site, linking your site users to the next suggested page. This isn’t just important for your customers, Google values clear site navigation too.
Step Five - Add those strong anchor links
So what does this mean practically? Internal Links are simply text or buttons within your site that link to other pages within your site. It’s really great to add links throughout your website to other pages and posts on your website. These are called Anchor Links, for example when you’re writing a blog post about a venue you can link to other posts where you’ve photographed that venue. Google pays close attention to how long people spend on your site, the pages they click on, if they instantly bounce or stay, what your pages link to and from where you’re receiving links.
Step Six - Ensure your site is secure
You really don’t want to underestimate the importance of having a secure site, there really are far reaching effects. Not only is there nothing worse then your website getting hacked and losing valuable time and money resolving this but did you know that Google penalises websites that they see as not being secure too? Google is all about giving their users a good experience online, so it’s important to make sure that your website is secure!
Check what your hosting provider recommends for making your website secure (every website is different!)
Use LastPass to save your passwords securely – not a notebook!
Step Six - Tag your images to get found
Did you know that when you add images to your website you can get these found on Google separately from your website pages? This is particularly useful if you are a visual business, but even if you’re not, there’s plenty of ways to get your images found by your ideal clients. You’ll find them by looking under Google Images.
Step Six - Update your blogs
You knew it was coming – you need to be blogging to boost your rankings! Are you creating content on your blog + social media that points to the service / product you want to promote?