Black Lives Matter & How to share your personality online
I feel moved to share this because if I don’t, it wouldn’t feel authentic to talk about visibility and growing a business without talking about how to include being an actual human.
I have found that we often tend to forget that behind the beautiful experiences we share on this platform, we are actually allowed to show up with other things too. If we are scared of “putting people off” or “that’s not what my audience is here for” then we need to look at why (definitely something I’ve fallen into the trap of in the past)
I’m talking, of course, about the anti-racism education that is SO needed right now, and has always been needed.
In the past, I’ll be honest (even though it makes me feel deeply uncomfortable to do so) I have watched and then flipped through stories and posts, praying for better and hoping people resolve it and justice is found but really I just didn’t want to feel uncomfortable.
Being uncomfortable is the very tip of the iceberg of privilege I’m sitting on and I don’t want to feel like I’m being quiet about it any more. I’ve been on an online meditation retreat every evening this weekend and so I’ve had the opportunity to reflect on everything that I’m reading and recognising my privilege in being able to do so. I do not take this for granted.
I’m educating myself this week starting with the following:
Workshop for white coaches (but to be honest all white business owners)
Petitions to sign, resources to learn from
So if visibility is absolutely essential to making a success of your business (which I believe it is), no matter if you are fully booked or have zero bookings, you need to be constantly reminding the right people you exist and that you are the perfect person to solve their problem.
I know that it can feel overwhelming on where to begin when showing up to get the results you desperately want and need.
So how do you start showing up and sharing your personality? What’s enough? What’s too far? Argh. These are some pretty common queries that I want to help you figure out.
Let me say that people buy from people, we’re not robots, or faceless brands so we need to share not only our expertise, but our personalities and show up authentically as ourselves – an overused word I know, but it’s true.
So where do we start and how do we get over the fear of what others might think?
Well, listen up.
You will never be criticised by someone doing more than you, only by those doing less than you and the people who judge us are not our ideal clients.
I run my own business because I love what I do, so it’s perfectly acceptable to share that I enjoy what I do.
When I acknowledged this, this is where it all began to change. I publicly celebrated wins, I shared my gratitude for simple things and I started to attract my ideal clients.
The more I showed up the more I could share, and because I was clear on my ideal client I started to have fun with it.
You don’t have to start doing Lives, and suddenly be on stories everyday but let’s start getting over some of these fears with the tips I share in this episode.
Bookings come from you being you, so let’s get YOU out there.
If you’re testing one of these tips on Instagram, tag me @maddy.shine as I’d love to see and cheer you on.
Thank you for listening
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Thank you and love,